What The Apple can give You; Simple yet Astonishing Idea
How Apple got its name? In 1976 Steve Jobs was working in a community type farm in Oregon and that inspired him to name the company Apple Computers. Steve Wozniak, Apple’s co founder was worried about the copyright problems, but it turned out fine. This is excerpted from the book Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company (No Starch Press, 2004), how Apple was formed from a club of members to a billion dollar company. Steve Jobs and Steve Wozniak in March 1, 1976 wanted to start a computer company and they needed a name to register it as incorporation. According to Wozniak, both he and Steve were driving along the Highway 85 between Palo Alto and Los Altos. Steve Jobs came up with a name “Apple Computers” during that trip.
Whereas for its logo, it changed several times until remain as it nowadays logo. The very first loge lasted only a year before Steve Jobs commissioned graphic designer Rob Janoff to come up with something, oh I don’t know, a little bit more modern. Janoff’s eventual design would go on to become one of the most iconic and recognizable corporate logos in history. According to Janoff, the “bite” in the Apple logo was originally implemented so that people would know that it represented an apple, and not a tomato. It also lent itself to a nerdy play on words (bite/byte), a fitting reference for a tech company. As for the rainbow stripes of the logo, Steve Jobs is rumored to have insisted on using a colorful logo as a means to “humanize” the company.
In 1997, the company was bleeding money, and Jobs and Co. realized that the Apple logo could be leveraged to their advantage. That meant experimenting with larger logos to make it more prominent. If the shape of the Apple logo was universally recognizable, why not put it where people could see it? A large rainbow Apple logo would have looked silly, childish, and out of place. Apple began placing sizeable and Monochrome styled logos on its products in all sorts of places: on top of the original iMac, on the side of the Powermac G3 Tower, and in an assortment of colors on the good ole iBooks. This trend, which began in 1998, continues to this day.